Online reviews can no longer be trusted with fake reviews, vested interests and paid review services corrupting the value of the major review websites.

How many times have you been suspicious of online reviews on some of the large review portals covering products, services, places, and the rest? As much as the portals may try, fake reviews are a growing problem (Google overwhelmingly agrees). Couple this with the explosion of ‘positive review services’ and the result has inevitably become a lack of trust of online reviews and review websites. In short, its just too easy to engineer good or bad reviews online.

Smashbomb is a social platform that allow users to research and discover things based on recommendations from people they know/respect/trust rather than seeing reviews from anonymous people who may or may not be trustworthy.

So, imagine the site as a social network where you can rate anything (products, services, movies, games, books, places, events, mobile apps, websites, etc), but where your activity stream consists purely of recommendations/ratings from people you follow (friends, celebs, industry people, experts, etc).

When a user adds a rating, they select a rating out of 10 – if they rate at 7 or over, it’s a ‘Smash’ and if they rate something at under 7, its a ‘Bomb’ (to be avoided!). Smashbomb. 

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